British Business Manifesto: The Book

Colin Edward Egan (forthcoming)
British Business Manifesto: Strategies for Profitable Growth
Rugby: Strategic Management Think Tank

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In the beginning, approximately 5,300 years ago…

In 1991 hikers in the Austrian Ötztal Alps discovered a mummified body protruding from a melting glacier. Archaeologists dated the frozen remains as being 5,300 years old and gave him the nickname Ötzi, ‘the Iceman’. They were able to demonstrate that he was travelling between two locations and to contend with confidence that he was moving with the purpose of exchanging goods, one community to another. International trade, if not born, or ‘free’ (who knows?), is proven.

Publisher Information
Book proposal details

Preamble
4th February 2020

Preface
The Big Picture

Prologue
1843

Chapter One
Scanning & Sensing the Business Environment

Chapter Two
Analysing Global & Domestic Markets

Chapter Three
Innovation & Entrepreneurship

Chapter Four
Strategic Marketing

Chapter Five
Strategic Brand Management

Chapter Six
Integrated Marketing Communications

Chapter Seven
A Practical Framework for Business Strategy Success

Chapter Eight
Implementing Business Strategy

Epilogue
A Glass Half-full

Appendix One
A Glossary of Strategic Management Terms and Concepts

Appendix Two
Author’s Recommended Books and Business Biographies

Bibliography
This section will be made available when British Business Manifesto: Strategies for Profitable Growth is completed 

 


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All content © Colin Edward Egan, 2020