British Business Manifesto: The Book

Colin Edward Egan (forthcoming)
British Business Manifesto: Strategies for Profitable Growth
Rugby: Strategic Management Think Tank

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In the beginning, approximately 5,300 years ago…

In 1991 hikers in the Austrian Ötztal Alps discovered a mummified body protruding from a melting glacier. Archaeologists dated the frozen remains as being 5,300 years old and gave him the nickname Ötzi, ‘the Iceman’. They were able to demonstrate that he was travelling between two locations and to contend with confidence that he was moving with the purpose of exchanging goods, one community to another. International trade, if not born, or ‘free’ (who knows?), is proven.

 Contents

Preamble
4th February 2020

Prologue
An Introduction to International Free Trade

Chapter One
Scanning & Sensing the Business Environment

Chapter Two
Analysing Global & Domestic Markets

Chapter Three
Innovation & Entrepreneurship

Chapter Four
Strategic Marketing

Chapter Five
Strategic Brand Management

Chapter Six
Integrated Marketing Communications

Chapter Seven
A Practical Framework for Business Strategy Success

Chapter Eight
Implementing Business Strategy

Epilogue
A Glass Half-full

Appendix One
The BBM Glossary of Business Strategy Concepts & Terms: A Sample

Appendix Two
Author’s Recommended Resources for Further Inquiry: A Sample

References
A list of publications cited throughout the book: A Sample

 


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All content © Colin Edward Egan, 2020