Colin Edward Egan

Colin Edward Egan, formerly Professor of Marketing and Strategic Management at leading university business schools, is Principal Consultant of Nexus Knowledge, an organizational and executive development practice engaged in the design and delivery of organizational transformation programmes and business education initiatives more generally. Please click/tap the Nexus Knowledge tab on the Main Menu for details.

Colin is also Academic Director of Strategic Management Think Tank, a publishing imprint exploring global business and marketing strategies in developed and emerging markets (see below). For a brief overview of books scheduled in 2020/2021, please click/tap the 20:20 Vision tab on the Main Menu.

Between 2007-2015 Colin was Visiting Academic at Warwick Business School (WBS), UK, where he taught Core and Elective MBA international business and marketing courses and supervised Masters’ theses. From 2008-2013 he was Coca-Cola Professor of Marketing and General Management Program Director at IEDC – Bled School of Management, Slovenia, and prior to this Professor of Strategic Management at Leicester Business School, De Montfort University, UK, between 1995 and 2007. He was Joint Academic Director of the IBM Marketing University between 1994-2002 and Principal Consultant, Academic Director and Faculty Manager of the BP Sales and Marketing Academy between 2002-2006.

In the last five years, Colin has been Visiting Faculty at a number of leading academic institutions, delivering Executive MBA Marketing and Global Strategic Management courses at:

    • Hong Kong University of Science and Technology (HKUST), Hong Kong.
    • SKOLKOVO (Moscow School of Management), Russian Federation.
    • Rotterdam School of Management, Erasmus University, The Netherlands.
    • International University of Monaco (IUM), Monaco.
    • Danube Business School, University of Krems, Austria.

He has received the Warwick Business School ‘Outstanding MBA/MSc Teacher Award’ on six occasions since 2008 and was nominated for the coveted BP Helios award for his work on management development in the company. He has worked as a consultant to large corporations, designing and delivering in-house executive development programmes for the Strategic Business Units (SBUs) of companies including Philips, Reed Elsevier, IBM, Castrol, YKK and BP. He has also worked with Small and Medium-sized Enterprises (SMEs), primarily in partnership with organizations such as the Chartered Institute of Marketing and various chambers of commerce.

 

Graduation Day!

University Experience and Expertise
Please click/tap the ‘Graduation Day!’ icon to the left/above to see details of Colin’s academic activities to date, including editorial positions and external university examination duties and responsibilities.

 

Business Communications

Business Sector Experience and Expertise
Please click/tap the ‘Business Communications’ icon to the left/above to view details of the industrial and business sectors which Colin has worked in, either as a consultant facilitating strategy and innovation workshops or in the design and delivery of executive development programs in the academic and corporate arenas.

 

All-Around-the-World

International Experience and Expertise
Please click/tap the ‘All-Around-the-World’ icon to the left/above to see the countries where executive development programmes, MBA courses, strategy workshops and speaking engagements have been delivered by Colin.

 

 

The Nexus Knowledge Chrysalis

Nexus Knowledge
The ‘Chrysalis’ as depicted in this graphic symbolises the mission and values of Nexus Knowledge. These relate to positive transformation through personal growth and organizational development. Colin is Principal Consultant of Nexus Knowledge, a consultancy practice he has developed over thirty years and which primarily applies his own research in a business and/or university environment but which also embraces a network of senior practitioners and academics for the delivery of complex and/or large projects.

Areas of expertise include:

    • Business Education
    • Consultancy
    • Executive Development
    • Organizational Transformation
    • Speaking Engagements

Subject domains include:

    • Brand
    • Global Strategic Management
    • Innovation
    • International Business
    • Leadership
    • Marketing

Please click/tap the Nexus Knowledge tab on the Main Menu for further information and examples of a broad range of organizational transformation engagements and business education initiatives delivered by the practice.

 

Strategic Management Think Tank
Strategic Management Think Tank started as an organizational discussion forum focusing on global business strategy & marketing in developed and emerging markets. It is now established as a publishing imprint. For details of current publications please click/tap the British Business Manifesto and SME & SBU Business Strategy tabs on the Main Menu.

All of these books have been aligned with international marketing and global strategic management ‘events’, each of which can be delivered in a variety of formats, including courses, seminars, masterclasses, workshops, think-tanks, webinars, speaking engagements etc.

For details of this alignment of Strategic Management Think Tank publications with Nexus Knowledge events please click/tap the SME & SBU Business Strategy tab on the Main Menu.

 

LinkedIn Profile
To view Colin’s current LinkedIn profile please click/tap the ‘Linkedin logo’ above/left. A PDF of the profile will open in a new tab/window.

 

Research and Publications
Twenty-five years ago, along with his colleague Professor Peter McKiernan at Warwick Business School in the UK, Colin published a book in association with the Economist Intelligence Unit and AddisonWesley tilted Inside Fortress Europe: Strategies for the Single Market. The text examined principles of global business strategy alongside a discussion of the political and economic processes involved in the creation of the European Single Market on 1st January 1993. It also presented case studies demonstrating how American and Japanese companies were proactively preparing for the new market environments they were facing.

With few exceptions, notably German companies (and especially smaller Mittelstand firms), European companies were cumbersome, excessively parochial and wasted way too much organizational energy on seeking market protection (hence the ‘fortress’ title) rather than competing aggressively. His new work, Outside Fortress Europe: Strategies for the Global Market and the five BiteSized Fortress Europe Volumes derived from it have broader ambitions. For further information and full details of each publication please click/tap the British Business Manifesto tab on the Main Menu. For details of upcoming publications during 2020 and 2021 please click/tap the 20:20 Vision tab on the Main Menu.

In 1995 Colin was awarded the prestigious MCA Best Management Book of the Year Award for Creating Organizational Advantage. The book received the following acclaim from Professor Bob Galliers, Dean of Warwick Business School, University of Warwick, UK,  and Chairperson of the MCA Judging Panel:

“While covering considerable territory from a range of angles, this book does not suffer from the kind of terminological opacity all too often found in academic tomes. If you are looking to be challenged and are interested in delving more deeply into the range of topics that make up the management discipline, you should derive a great deal of benefit from it”.  

In 2002, along with Professor Sue Bridgewater, he co-authored International Marketing Relationships, a book which achieved critical acclaim and commercial success on its publication in 2002. In his Forward to the book Professor Peter Turnbull, Dean of Birmingham Business School, made the following observation:

“The evolution of a new paradigm in management is always both exciting and challenging; this book is both; intellectually challenging, exciting, comprehensive and very readable. I commend it wholeheartedly; it will, I believe, prove to be one of the ‘classics’ of international marketing”.

During his academic career he has published over thirty articles in the areas of International Business, Strategic Marketing Management, Services Marketing, Innovation, Brand Management and Industrial Marketing Strategy. He is co-editor of the CIM Handbook of Strategic Marketing which features contributions from 15 leading Professors of Marketing on their specialist subject areas.

Colin is the author of The Global Business Strategy (GBS) Blog, a limited-series weekly updated commentary which combined extracts from Outside Fortress Europe: Strategies for the Global Market with analysis of contemporary international business issues and the challenges which these present to companies designing and/or managing global business strategies during an extraordinary period in the history of globalization. The first posts of The GBS Blog were entered on 1st March 2019. The final entries in this series were posted on  3rd May 2019. To view the inaugural post which outlines the objectives, philosophy and scope of the GBS Blog and which presents the final peer-reviewed curated compilation of posts, The Global Business Strategy Album, please navigate to the following site location (opens in a new tab/window) and click/tap ‘The Global Business Strategy Album’ tab on the Main Menu: www.outsidefortresseurope.eu

Colin stepped down from full-time university administration responsibilities on 30th September 2018 to focus upon the activities of Strategic Management Think Tank and Nexus Knowledge, including ongoing engagements with international university business schools and companies of all sizes, from all sectors and in multiple countries.

 

Bookstore
To access Colin’s Amazon Author Page and view details of his book publications please click/tap the ‘Available at amazon’ logo to the left/above (opens in a new tab/window).

 


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All content © Colin Edward Egan, 2020