Aligning Theory & Practice
Managerial theorists and social scientists can be aloof in defence of their theories and are often contemptuous of anything learned by management practitioners in the illustrious ‘university of life’, i.e., ‘on-the-job’. Consider, for example, the following quotation from the philosopher Roland Barthes (1915-1980): “The war against intelligence is always waged in the name of common sense”. We beg to differ, arguing throughout the BiteSized Fortress Europe Series and the ‘Parent Book’, Outside Fortress Europe: Strategies for the Global Market, that theory and practice go hand-in-hand: ‘… a way of thinking, a way of working’ representing our fundamental outlook on the foundations of success in SME & SBU business strategy.
Aligning theory and practice from this perspective enables us to present in simple graphical form what we describe as The Dimensions of Global Business Strategy, illustrated in the figure below.
The double-headed arrows which link the three key dimensions in the figure above, along with the word ‘Fit’ on the three axes between them, demonstrate two fundamentals relating to the principles and practice of global business strategy:
- Each element of the ‘triangle’ impacts on the others;
- The three elements of the triangle must be in alignment, for example, the strategy should be appropriate for the external market conditions and the organization should be designed to effectively and efficiently implement the strategy.
Despite this, strategic planning requires a starting point. The more turbulent the market environment the more important it is that an external focus is adopted by companies, the logical conclusion being that the correct sequence in the framework above is:
This is reflected in the logical sequencing of the BiteSized Fortress Europe Series Volumes, as is demonstrated in the sections of this SME & SBU Business Strategy page which follow.
sme Strategic management events
The 5-Volume BiteSized Fortress Europe Series is based upon extended Chapter extracts from Outside Fortress Europe: Strategies for the Global Market, by Colin Edward Egan (please click/tap the British Business M
All of the Outside Fortress Europe publications provide evidence-based principles, frameworks, processes and methodologies to guide the inquisitive manager to develop and lead the intelligent company, regardless of its relative size, business sector or country-of-origin. The overriding objective of this project is to guide smart managers building and leading companies towards current and post-Brexit global business strategy success.
To support the five Bitesized Fortress Europe Volumes, eight broadly related ‘events‘ have been designed, all of which can be delivered in a range of formats, including courses, seminars, masterclasses, workshops, webinars, think-tanks, speaking engagements etc.
These global strategic management events can either be ‘open’ for a general audience or customised for a specific client’s requirements. The table below presents the title and descriptive subtitle for each event.
Customised or Open Strategic Management Events
|Scanning & Sensing the Business Environment||Undertaking a Strategic Audit|
|Analysing Global Markets||Profiling Developed and Emerging Markets|
|Innovation and Entrepreneurship||Strategies for Profitable Growth|
|Strategic Marketing||Market Analysis and Marketing Management|
|Strategic Brand Management||Building Sustainable Competitive Advantage|
|Integrated Marketing Communications||Managing Customer Relationships|
|A Practical Framework for Global Business Strategy Success||Designing Competitively Differentiated, International ‘Go-to-Market’ Plans|
|Implementing Global Business Strategy||Building a Customer-Focused Organization|
Taken as a whole, the sequence of events presented above follows a linear agenda in terms of the subject domains presented; however, five key themes permeate all subject headings:
- Delivered Stakeholder Value
- Strategic Clarity: Effectiveness
- Operational Excellence: Efficiency
- Organizational Design: Structure & Culture
- Innovation & Entrepreneurship
In addition to these themes, we discuss contemporary global strategic management issues and topics in the context of unprecedented and turbulent business environments, including a raft of disruptive technologies and business processes.
In the sections which follow the 8 Strategic Management events outlined above, the five BiteSized Fortress Europe Volumes are combined with the event titles presented in the table above. Please click/tap any of the event ‘presentation front cover’ slides below for detailed information presented in three categories for each subject/topic/theme arena:
- Indicative content
- Learning outcomes
Please note that nothing is fixed and numerous combinations of subjects, topics and themes are possible. This is the essence of customisation and underpins the organizational, management and employee development philosophy of Nexus Knowledge, the consultancy practice led by Colin Edward Egan (please click/tap the Colin Edward Egan tab on the Main Menu for further details.
British Business Manifesto Strategic Management Events
This BiteSized Outside Fortress Europe Volume opens in 1987 and progresses with markets in turmoil, greed in the ascendency (a sign of things to come), walls falling, curtains opening, Germany reunifying, China emerging, the USSR collapsing, George Soros rupturing the UK’s monetary policy, the fractious 1
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All content © Colin Edward Egan, 2020